Prof. Ofra Goldstein-Gidoni

Department of Sociology and Anthropology
Department of East Asian Studies
The Zvi Yavetz School of Historical Studies
חוג לסוציולוגיה ואנתרופולוגיה סגל אקדמי בכיר
Prof. Ofra Goldstein-Gidoni
Phone: 03-6409394
Fax: 03-6409215
Office: Naftali - Social Sciences, 612

Professor Ofra Goldstein-Gidoni

Ph.D., London, 1993

Prof. Ofra Goldstein-Gidoni is an anthropologist socializing in Japan. She teaches in a joint position in the Department of Sociology and Anthropology (Chair 2010-2013) and the Department of East Asian Studies. Goldstein-Gidoni’s current research focuses on family, gender, "new fathers" (ikumen), househusbands and Breadwinning women and the balance between family and work in Japan.

Research Interests

Social and Cultural Anthropology, Society and Culture in Modern Japan, Gender and Family, Family and Work and Cultural Globalization.


Selected Publications


Goldstein-Gidoni, Ofra. 1997. Packaged Japaneseness: Weddings, Business and Brides. London and Honolulu: Curzon Press and Hawaii University Press.


Goldstein-Gidoni, Ofra. 2012 (2015). Housewives of Japan: An Ethnography of Real Lives and Consumerized Domesticity. NewYork: Palgrave Macmillan .



Goldstein-Gidoni, Ofra. 1999. Hakimono: Beniyat Zehut Migdarit Beyapan Hamodernit” (The Kimono: Constructing gendered Identity in Modern Japan), Historia, 3: 123-146, (in Hebrew).


Goldstein-Gidoni, Ofra. 1999. “Kimono and the Construction of Gendered and Cultural Identities,”Ethnology, 38 (4): 351-370.


Goldstein-Gidoni, ofra. 2000. “The Production of Tradition and Culture in the Japanese Wedding Enterprise,” Ethnos, 65(1): 33-55.


Goldstein-Gidoni, Ofra. 2001. “The Making and Marking of the ‘Japanese’ and the ‘Western’ in Japanese Contemporary Material Culture” Journal of Material Culture 6(1):67-90.


Goldstein-Gidoni, Ofra. 2003. “’Yapan Ze Kan’: Yapan Kealternativa Tarbutit Beisrael Shel Shenot Haalpaim” (‘Japan is Here’: Japan as a Cultural Alternative in Israel of the 2000s.) Israeli Sociology5(1): 193-218), (in Hebrew).

Goldstein-Gidoni, Ofra. 2005. “The Production and Consumption of ‘Japanese Culture’ in the Global Cultural Market” Journal of Consumer Culture 5(2): 155-179.


Zaidman, Nurit, Ofra Goldstein-Gidoni and Iris Nehemia. 2009. “From temples to organizations: The Introduction and Packaging of Spirituality” Organization 16(4): 597-621.


Daliot-Bul, Michal and Ofra Goldstein-Gidoni. 2010. “On Cultural Otherness in the Era of Globalization 3.0: Israeli Fans of Japanese Popular Culture and ‘Japan’,” Encounters 3 (fall).


Zaidman, Nurit and Ofra Goldstein-Gidoni. 2011. “Spirituality as a discarded form of Organizational Wisdom: Field based Analysis,” Group and Organization Management 36 (5): 630-653.


Klamperer, Ayala and Ofra Goldstein-Gidoni. 2012. “Socialist Egalitarian Feminism in Early Postwar Japan: Yamakawa Kikue and the ‘Democratization of Japan’”US-Japan Women’s Journal No. 42.


Goldstein-Gidoni, Ofra. 2017. “The Joy of Normal Living as the Promise of Happiness to Japanese Women and their Families,” Asian Studies Review 41(2): 281-298.


Goldstein-Gidoni, Ofra and Mariko Ishikawa. 2017. “2000 jidai no Royal Heights wa Tsumatachi no Okoku nanoka? ”  (2000s Royal Heights: Housewives' Kingdom, Is It?). Kikan Minzokugaku (Ethnology Quarterly), 161: 21-26 (In Japanese).


Goldstein-Gidoni, Ofra. 2019. “The Japanese Corporate Family: The Gender Contract in Changing Society,” Journal of Family Issues, 40(7): 835-864.


Goldstein-Gidoni, Ofra. 2019. “Working Fathers in Japan: Leading a Change in Gender Relations?” Gender, Work and Organizations. First published May 2019.


Goldstein-Gidoni, Ofra. Forthcoming. "We are not Ikumen, We are Self-Reliant Househusbands: Crafting a Stay-At-Home-Father Identity in Japan." Current Anthropology.

Peer-Reviewed Book Chapters


Goldstein-Gidoni, Ofra. 2005. “Fashioning Cultural Identity: Body and Dress in Japan,”, in Jennifer Robertson (ed.), A Companion to the Anthropology of Japan, Malden, MA and Oxford, UK: Blackwell, pp.153-166.


Goldstein-Gidoni, Ofra. 2010. “Bridal Dress in Japan" in Joanne B. Eicher (ed.), Berg Encyclopedia of World Dress and Fashion, Vol. 6. Oxford and New York: Berg (won the prestigious Dartmouth Medal - the most important award for Major Reference, 2011).   


Goldstein-Gidoni, Ofra. 2017. “Being Happy as a Woman: The Promise of Happiness for Middle-Class Housewives in Japan,” in Barbara Holthus and Wolfram Manzenreiter (eds), Life Course, Happiness and Well-being in Japan, London: Routledge, pp.  97-115.


Goldstein-Gidoni, Ofra. 2018. “Consuming Domesticity in Post-Bubble Japan,” in Katarzyna J. Cwiertka (ed.). Consuming Post-bubble Japan, Amsterdam: Amsterdam University Press, pp. 107-129.


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